Marketing methods ability change, but humans don’t.
I apperceive a guy who consistently makes seven abstracts in his business after belief the newest, latest and greatest online business techniques.
Instead, he studies acceptable “offline” methods that accept formed for decades, not just weeks or years.
His barter adulation him and his articles advertise like crazy.
For example, he knows that humans charge to see an advertisement in a bi-weekly or annual as abounding as 7 times afore they buy.
So he uses retargeting – those ads that seems to chase you from website to website – to accomplish abiding he gets apparent abundant times to accomplish the sale.
He knows from old academy business that humans do business with those they know, like and trust.
And if they wish to accomplish addition purchase, they afresh go aback to the being they know, like and trust.
So he does aggregate he can to amusement his barter like ancestors and acquire their trust.
Of advance he uses technology to automate everything, but that doesn’t change the actuality that he loves his barter and lets that adulation appearance in every communication.
He aswell keeps a annual of VIP audience and treats them accordingly. He’ll actualize a claimed video for a individual client, or forward them a allowance or snail mail letter. In fact, he does one of these every individual day for his VIP’s, which ability annual for how able-bodied he sells BIG admission items in the $2000 to $5000 range.
He looks out for barter abundant like a best acquaintance might. If he sees something that he believes is a scam, he warns them abroad from it. If he thinks of something that will advice his customers, he shares it the aforementioned day.
He visits client’s websites and leaves comments. He answers emails, and I beggarly he in fact answers them himself if it’s a VIP client.
Online absolutely is the aforementioned as offline, in that we are ambidextrous with PEOPLE. Funny how we tend to overlook that sometimes.
If you had a abundance with humans walking in the door, you would hopefully see them as people. But online they can about-face into faceless email addresses, which I anticipate is why so abounding online marketers struggle.
They overlook that online business is in fact a PEOPLE business.
So grab an old business book and alpha reading. Ask yourself how it applies to the internet.
You ability be afraid at your results.